If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo. These techniques lessen the credibility of your event. Use the press release as a sales tool. The media wants to cover an event that sounds exciting, and they are more likely to cover your story if they think the public would be interested.
Will there be a guest celebrity at the event? Get right to the point in the first paragraph. Exceptions for underline text are: Sample of a normal link: Include quotes whenever possible. Remainder of Body The remainder of the body paragraphs serve to complete the story you have introduced in the headline and 1st body paragraph.
For an event, this could be the date of the event and the venue. Identify a point person where readers can direct their inquiries. End notation The end of your article should include three pound signs,which tells the editor that it is the end of the article and that the following information written in the document is not part of the story.
Search engines may reject your press release identifying it as an attempt to overload your document with SEO, and bulleted lists belong in an article, not a press release. Tell the media how they can get in contact with your organization to get more information.
Make it grammatically flawless. Company Logo The first thing you should put on your press release is your company logo at the top center of the page. It will be easier to summarize after you have the rest of your points down. This is where the details about your company are listed including; the services you provide, and perhaps names the key executives as well.
You might even want to rewrite the press release to fit their beat.
Finally, the press release should include contact information. If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
Body The body of the press release is where you really get to tell the story of the event. What elements should your press release include or exclude? Two to three weeks in advance is a good timeline.
It is not meant to give every detail, it covers the basics, and the most common press release errors many people make. Try to send the article to the editor weeks prior to your event. Unless it is in a quote and the person quoted is identified. In addition to sending a press release, personally contact the reporters that you really want to cover the story.
Two to three weeks in advance is a good timeline. Send the press release out in a timely fashion.So we’ve broken the entire process down to three simple steps to help you promote your event, complete with a sample press release available for download.
Bonus: Downloadable Press Release Templates Check out the following posts for more press release tips, writing advice, and more!
The DRIVE blog. HAVE QUESTIONS. Want to know how to write a press release? You are in the right place. Easy to follow press release format, templates, and press release examples.
Want to know how to write a press release? You are in the right place. Event Press Release Example: St. Andrew’s Lutheran Church to Host Thanksgiving Eve Service. Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed!
View more press release writing tips and examples in another of our blogs. The 6 Essential Points of How to Write A Press Release for An Event.
You write a press release to explain the basic facts about your event in an exciting way so that people want to share it with others.
Of course, social media is a tremendous tool. Write a press release that’s catchy enough for people to share on Twitter and other social networking platforms.
Including a good quote from someone in the company or close to the product/event can give a human element to the press release, as well as being a source of information in its own right. 6. Include your contact information.
A common oversight that can render a press release ineffectual is a lack of contact information for reporters to follow up with. Nov 10, · The third one (from Microsoft) is an excellent example of how to write a press release that will intrigue reporters and editors.
CLICK for the first example.Download