Marketing strategy of aditya birla group retail

It houses the collection of the latest trends and new concepts from around the world. These are designed with a unique, flexible waist-band which can expand to two inches on the inside, giving the user enough flexibility. These inputs are then converted into targeted campaigns and stories that drive a meaningful engagement with our customers.

ABFRL University is one of a kind strategic business investment in building functional expertise across all career stages of an employee.

For the retailer, eyeing break even since FY13, the magic numbers are still eluding. Aditya Birla had to shut unviable stores and go slow on expansion in the recent years, which also reduced its volumes. The centre also oversees implementation of synergic green processes based on best in industry benchmarks and ensures that the organisation imbibes the latest in fashion production technology.

She has been involved in various strategic initiatives and mergers and acquisitions activities as a part of the Corporate Legal Cell of the Aditya Birla Group.

Part jeans - part corduroy. Initiatives are supported by a strong analytics team comprising statisticians and subject matter experts. Robust monitoring mechanisms measure the impact of various initiatives - leading to successful initiatives being rolled out across retail chains.

The mall head said More is not a category such as Big Bazaar or HyperCity, which are leaders in fashion and fresh produce, respectively.

An indigenous, innovative washing technique that saves up to 80 litres of water during denim manufacturing. He has also pursued advanced management studies from Wharton Business School. True two-tone shirts that set the wearer apart in distinguished style.

It empowers creative and merchandise teams to access ready references, sources and research and development work.

Create robust mechanisms to listen to the voice of customers whether in stores or in the online space. The listening tool alerts the Epic Centre to consumer conversations around our brands, categories as well as general topics of interest that have captured the attention of the digital audience.

Aditya Birla Group

He has over 40 years of experience in the Apparel and Retail business. KMC has today evolved into a 6, sq. Create cross-functional platforms to act on the insights gained and close the loop with customers - both at an individual level as well as in making strategic changes to the business.

Beside competition from kirana stores, the chain had to face low margins in food and grocery. It is a source for benchmark analysis by category, fabric types, price points and product attributes. Sukanya Kripalu has graduated from St. The break-even is due to its continued focus on rationalisation through the closure of unviable stores, fine-tuning its store format strategy, and tight control on the operating cost structure.

Aditya Birla Retail Ltd

One World is the umbrella brand under which the various Omni Channel initiatives are being prioritized, conceptualized, developed and implemented at ABFRL. Apart from being associated with various industry associations, he is on the Board of various companies.

Insights generated are also rolled out as iterative improvements across products, service standards and merchandising. Unique, premium two-ply cotton trousers that are wrinkle-free, breathable, and provide superior comfort.


And that however well one may retail, ultimately if the product does not exude excellence, the fashion experience is incomplete. A specialist social listening tool at the Epic Centre monitors live consumer conversations across all major social media platforms and digital channels.

It helps in consolidating deigns, analysing fits and assisting in marker making and pattern development for all brands. Customer feedback is addressed individually through a dedicated call centre team.

In order to stay relevant to the customer, it is imperative to change in the way they experience our brands and products; and hence was born Omni Channel. For the fiscal year ended Marchaccording to insiders, the company has achieved store-level break-even, resulting in 95 per cent of its supermarkets and 90 per cent of its hypermarkets becoming profitable.View Puneeta Ahuja’s profile on LinkedIn, the world's largest professional community.

Aditya Birla Group, Aditya Birla Fashion & Retail Ltd., Idea Cellular Ltd; Marketing Title: Marketing Manager at Van. Corporate Strategy and Business Development.

Corporate Strategy and Business Development continuously tracks the business environment for the Aditya Birla Group's existing businesses. It recommends new directions through evaluation of deal creation opportunities, analysis of project proposals, etc.

Fashion is a celebration and a joy, India’s largest Apparel and Retail company, Aditya Birla Fashion and Retail ltd, is part of Aditya Birla Group.

An industry leader in women and mens fashion business in India, ABFRL brings India's #1 branded menswear and womenswear players together. An Aditya Birla Group and Vodafone Group partnership becomes operational as India’s leading telecom service provider explore.

Big on Fashion Aditya Birla Fashion and Retail Limited. Aditya Birla capital Limited. Quotes by TradingView |. Sep 04,  · So, every new CEO leads to a change in strategy, which confuses vendors and the team.' | Why More failed to give shape to Aditya Birla group's retail dream Why More failed to give shape to. brings latest aditya birla group news, views and updates from all top sources for the Indian Retail industry.

Marketing strategy of aditya birla group retail
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