Topshop essay example

TopShop - The Marketing Story - Essay Example

Topshop is involved in a variety of community initiatives actively, under its Corporate Social Responsibility CSR banner. Topshop is my choice to illustrate the evidences that meet the criteria stated below.

Topshop perceives the latest Topshop essay example technological advancements for its Topshop essay example can help stay competitive. Every year, it create an exclusively designed t-shirt, the proceeds of which go direct to the charity that gives help women who are diagnosed with breast cancer Topshop, As a British organization, Topshop increases sales and profits by setting up branches globally.

Technological factor It helps the business to reduce costs and develop new products. In order to cater to different consumers, Topshop adopts localization to attract more potential customers in different countries by injecting different cultures during operation of the business.

This factor influences on decision-making and operation of an organization, and purchasing power of potential customers. Also, changes in the interest rate, wage rates, and inflation rate can also affect business. Global factors influencing business includes political, economic, social, technological and environmental.

Lots of information can be securely shared by means of databases and thus enabling vast cost reduction and improvement in service. The program deals with issues that are important to stakeholders, like livelihoods of the workers along the production lines, working conditions, community involvement and the reduction of the environmental impact resulting from the manufacture, distribution and sale of the products.

ARCADIA GROUP -TOPSHOP - Essay Example

With the rise of Internet, social websites are ubiquitous. Social factor It includes cultural aspect e. Also, the EU operates a competition policy intended to ensure undistorted competition within the single market.

Member states and business organizations operating in the EU have to adopt regulations and directives created by the EU. Topshop utilize e-commerce to attract more potential customers. The policies of EU can be advantageous or unfavourable to UK business organizations, however, the benefits outweighs the drawbacks.

The advancement of logistics results in lower costs of transportation. Therefore, under international trade, UK business organizations can have new market opportunity, which increases customer numbers and sales.

Therefore, Topshop can easily establish its business with little trade barriers to enter the European market. The European recession began in the US. For example, Japan, the US and Russia are developed countries. This may involves additional transaction fees while converting Euro into Pound, resulting in an increase of its production cost.

The EU promotes free trade between member states by imposing uniform tariffs, value-added tax VATand consumption tax.

Report on Topshop Essay Sample

About Us - Topshop [Online], Available: Topshop does not expand its business in Afghanistan and Syria, those countries that are politically-unstable.

Some policies of EU are beneficial to UK business organizations, meanwhile, some policies bring disadvantages. In order to have a steady development of business, it chooses politically-stable countries to set up branches, such as Ireland 14 retail storesSingapore 5 retail stores and Hong Kong 3 retail stores.

A rise in living standard imply an increase in demand of products, and thus providing greater chances for businesses to make profits, since customers are willing to spend money on fashionable items. It is a convenient way for customers to shop at home.

So, there is an exchange rate problem. In a global environment, the cultural and social differences are vary from country to country.

Global Factors Impact on Topshop

In order to enhance competitiveness and increase market shares in both domestic and foreign markets, UK organizations establish their own brands worldwide through international trade.

If a British company only sells its products domestically and not introducing its product to foreign market, it would limit its potential. In case of low interest rates and increase in demand, businesses are encouraged to expand and take risks. When Topshop desires to set up more Topshop essay example in those countries, it can reduce its production costs because it can enjoy from the tariff cuts.

European Union - Wikipedia, the free encyclopedia [Online], Available: Political factors influence the operation of business greatly. It spreads to Europe rapidly and most European countries are suffering notable economic setbacks.

Topshop is able to provide free standard shipping on orders over a particular amount of money. International trade creates market opportunities of UK business organizations. UK business companies are capable to maintain a steady sales performance from domestic market, as the brand has already established a goodwill in UK.Marketting Reasearch Topshop Essay the information from market studies in your marketing strategy to define your target market, position your product, and price it appropriately.

Also finding competitors can be very useful when selling similar products for example a very popular fashion necessity like leggings. Topshop is a very. For example, “fashion targets breast cancer†is the longest running charity collaboration of Topshop.

Every year, it create an exclusively designed t-shirt, the proceeds of which go direct to the charity that gives help women who are diagnosed with breast cancer (Topshop, ). Marketting Reasearch Topshop Essay the information from market studies in your marketing strategy to define your target market, position your product, and price it appropriately.

Also finding competitors can be very useful when selling similar products for example a very popular fashion necessity like leggings. Topshop are known for.

Free Essay: Introduction I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes. We will write a custom essay sample on Marketing Reasearch Topshop specifically for you for only $ $/page. A happy staff can be considered as the pioneer of any company and since the company has very transparent rules for promotion, the staff at Topshop becomes more working as they know that higher performances can bag them upper jobs in the company, of which Jane Shepherdson is a prime example, as she had joined the company on entry level and she.

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Topshop essay example
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